# 4 - Timing Can Make Or Break A Company
Taking action 30 days earlier could have saved this company costly headaches. Let’s go back a few weeks for some background. Joe is the successful owner of Enterprise Sales, a West Coast Wholesaler for high-end auto parts. He was aware of what a Key Person Protection Plan could do for his company. He had decided he liked the idea but would put it off until the summer sales campaign was over. He figured based on past years that he would have sufficient cash by then. Andy is
